Digital Marketing Course Details
The content of this course is designed, explained and demonstrated with examples by SEO professionals who all have come together for a single purpose; to share their experience and to help you become an effective SEO expert. There are videos for each section, which will reinforce your concepts with an example and its explanation. You will be given requirements based on real life SEO projects using which you will be required to develop project modules for the same. A combination of all this would certainly take you places you have never been before.
Digital Marketing Highlights
WHO WILL BENEFIT
COURSE CURRICULUM
SEO Module
Introduction to Online Search
Understand how Search Engines Work
Understand Google Page Rank
Introduction to Search Engines Optimisation
How to build an Accessible site?
- Keyword Research and Optimisation
Link Building Strategies
Useful tools for SEO
The past, present and future of SEO
SEM Module
- Introduction to Internet and Search Engine Marketing.
Getting started with Google Adwords
Adwords Account Structure
Navigating in Google Adwords
- Working with keywords
Creating Ads in Google Words
Creating and Managing your First Ad Campaign
Adwords Reporting and Account Performance Reports
SMM Module
- Beginners Guide to the World of SMM
Why Social Media?
Getting Started with Social Media
Building relationships via Facebook
Building relationships via Twitter
- Building relationships via LinkedIN
Marketing with YouTube
Handling Positive and Negative Comments
Social Media Content Base Creation
Who is Doing it Right?
Web Analytics
- Analytics 101
Web Analytics and Intelligence Tools
Basics Metrics Demystified
Introduction to Google Analytics
Goals and Actionable Insights
- Data Management
Social Media Analytics
Social Media Goals and KPI’s
Tools for Social Media Analytics
Online Reputation Management
- What is ORM?
Need and Benefits of ORM
Case Studies
Getting started with ORM
Building it right and tools required